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搜索引擎营销外文文献

发布时间:2021-02-21 20:40:23

1、急!关于搜索引擎的外文文献谁有?

是外文文献的搜索影勤吧...去google 学术搜索 找找 记得把中文题目翻译成英文再搜

2、关于搜索引擎营销的参考文献!!急!!在线等

[1]孙建军成颖:信息检索技术[M].北京:科学出版社,2004

3、求两个关于市场营销的外文文献参考,以参考文献形式发给我就行……如图

我们图书馆提供国外各类文献,您可以来查找,然后自行写出参考文献

4、急求营销英文参考文献

wikipedia "marketing" 有非常多的连结
中英文都有

Marketing is an integrated communications-based process through which indivials and communities discover that existing and newly-identified needs and wants may be satisfied by the procts and services of others.

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.

Marketing practice tends to be seen as a creative instry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.

Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.

Four Ps
Main article: Marketing mix

In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “ Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: proct, price, place and promotion.

* Proct: The proct aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a proct generally includes supporting elements such as warranties, guarantees, and support.
* Pricing: This refers to the process of setting a price for a proct, including discounts. The price need not be monetary; it can simply be what is exchanged for the proct or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science.
* Placement (or distribution): refers to how the proct gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a proct or service is sold (e.g. online vs. retail), which geographic region or instry, to which segment (young alts, families, business people), etc. also referring to how the environment in which the proct is sold in can affect sales.
* Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the proct, brand, or company.

5、求市场营销的外文文献??网上图书馆找的好乱。。。麻烦给个帮助把,谢谢了

外文文献自己去sciencedirect,springerlink等外文数据库下载啊
去自己的学校图书馆主页会找到很多外文数据库的
中文文献到知网,维普等中文数据库下载,主页上也会有很多其他的
上面的下载方式很多的,但只有在校园网内免费获取
校园网外可以利用google学术搜索,有部分能免费下载
另外还可以在百度文库等共享网站上找找

6、求SEM方面权威英文文献

h

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